CRUX FERMENTATION PROJECT

DELIVERABLES:
BRAND & MENU PHOTOGRAPHY

I partnered with Oregon’s beloved Crux Fermentation Project to capture a full suite of brand and menu photography — from beer and food to merch and the brewery’s space itself. The project focused on showcasing the craft, character, and community that make Crux a local favorite, creating a visual library that supports everything from menus to marketing material.

Person pouring beer from a can into a glass with a logo that says "crux" and other text, at a bar with taps in the background.
A pint glass of beer, a plate of fried chicken wings with a lemon wedge, and a small container of dipping sauce on a wooden table.
Three bottles of tart cherry stout beer with red wax seals on dark glass bottles, placed on a wooden surface.
Two colorful cocktails with ice, lime, and grapefruit garnishes on a wooden table.
A glass of beer with the logo 'crux fermentation project,' and two cans of craft beer labeled 'SESSION IPA' in colorful packaging, on a wooden surface.
A man with long hair, glasses, and a beard wearing a black cap with a red and white logo, sitting inside a brightly lit cafe.
A metal fermentation tank with a red label reading 'crux fermentation project' in a brewery, with other metal tanks and blue pallets in the background.
Two cans of Crux Pilz beer on a wooden table alongside a glass of beer with foam on top.
Close-up of multiple beer taps with wooden handles mounted on a polished metal bar, in a bar or brewery setting.
A can of Crux Slow Rush Spanish Coffee Stout beer and a Crux armamentation project mug on a wooden surface.
A table with various dishes including pasta, fried chicken tacos, a salad, chips with salsa, a baked potato with toppings, and bread, along with glasses of beer.
Man with beard and black hat holding a can of Tropicano Tropical IPA beer, with a wooden wall background.
Outdoor gathering at Crux Fermentation Project with people sitting at tables under umbrellas, surrounded by greenery, in front of a beige building with the business name on the wall.
A can of Rose Wine Blend No. 3 stands on a wooden surface next to a glass of rosé wine, outdoors with blurred greenery in the background.
A glass of beer next to a plate of roasted Brussels sprouts with blue cheese on a wooden table.
A can of Hang Tight West Coast IPA beer and a pint glass of beer on a table at Crux Fermentation Project with a blurred background of a bar or brewery.
A salad with beet slices, mixed greens, shredded pickled onions, dried cranberries, a soft-boiled egg sprinkled with paprika, chopped nuts, and a small container of dressing, with a glass of beer on a wooden table.
Person pouring a supplement powder into a dark glass of beer at a bar counter.
A tall glass of beer with a foamy head, placed on a wooden surface, with the logo 'crux fermentation project' on the glass.
A can of NO MO non-alcoholic IPA beer and a glass of beer on a wooden barrel, with stainless steel brewing tanks in the background.
A cheeseburger with lettuce, tomato, onion, and bacon on a bun, served with a side salad and a glass of beer on a wooden table in a restaurant setting.